Blue Velvet Swirl Vanilla Pound Cake

Featured in Irresistible Sweet Treats.

Cream butter and sugar, add eggs and vanilla, mix in flour and heavy cream, swirl in blue-tinted batter made with butterfly pea powder, bake in bundt pan at 315°F for 75 minutes.
Clare Greco
Updated on Wed, 24 Dec 2025 20:36:20 GMT
Blue Velvet Swirl Vanilla Pound Cake Pin it
Blue Velvet Swirl Vanilla Pound Cake | recipesbyclare.com

Blue velvet swirl vanilla pound cake is the ultimate "Instagram vs. Reality" success story. It’s designed to look like a TikTok aesthetic dream, but beneath those dramatic blue swirls lies a rock-solid, traditional vanilla pound cake. The secret isn't artificial dye; it’s butterfly pea powder, a natural plant-based ingredient that turns batter a vibrant blue. I first made this to satisfy my daughter’s obsession with "pretty" food, and it’s since become a household staple. It’s the perfect example of a dessert that looks like it required professional artistry but really just involves a few strategic knife swirls and a trendy powder from the internet.

My neighbor Susan is a self-appointed "clean eating" advocate who spent ten minutes lecturing me about the dangers of Red 40 and artificial dyes while looking at this cake. I waited until she finished her monologue to explain the color came from flowers. She went from judgmental to requesting the recipe in about three seconds flat. Now she posts it on her own feed as a "botanical bake," though I know she’s just happy it finally makes her look like a fun neighbor at potlucks.

What Goes Into It

  • Cake Flour: 3 cups (essential for that fine pound cake crumb)
  • Sugar: 2.5 cups granulated sugar
  • Salted Butter: 3 sticks (1.5 cups), room temperature
  • Eggs: 5 large, room temperature
  • Heavy Cream: 1 cup, room temperature
  • Vanilla: 2 teaspoons vanilla extract
  • The Blue Mix: 2 tsp butterfly pea powder + 1 tsp cocoa powder
Blue Velvet Swirl Vanilla Pound Cake Pin it
Blue Velvet Swirl Vanilla Pound Cake | recipesbyclare.com

The Swirl Strategy

1. Creaming the Foundation:
Beat the room-temperature butter for 2 minutes until pale and fluffy. Add the sugar, then the eggs one at a time. This prevents curdling and keeps the batter smooth.
2. Incorporating the Dry:
Mix in the cake flour on low speed just until the white streaks disappear. Do not overmix. Fold in the heavy cream by hand with a spatula to keep the batter light.
3. Creating the Blue:
Remove exactly 1 cup of batter to a small bowl. Whisk in the butterfly pea powder and cocoa until it’s a deep, uniform blue. This is your "velvet" component.
4. Layer and Marble:
Pour half the white batter into a greased bundt pan. Scoop the blue batter on top in dollops, then cover with the rest of the white batter. Drag a butter knife in a figure-eight pattern once or twice—too much swirling turns the whole cake a muddy grey.
5. The Low and Slow Bake:
Bake at 315°F for 75 minutes. Let it cool in the pan for exactly 20 minutes before inverting it onto a plate.
"I once tried to bake this at 350°F to save time. The outside was nearly black by the time the inside stopped being raw. Trust the 315°F setting—it feels slow, but it’s the only way to get that perfect golden crust without sacrificing the middle."

Storage and Variations

This cake actually tastes better on day two! The moisture settles, and the vanilla flavor deepens. Store it at room temperature in an airtight container for up to 5 days.

  • Purple Velvet: Swap the butterfly pea powder for purple sweet potato powder (ube powder) for a royal purple swirl
  • Lemon-Blue: Add the zest of two lemons to the vanilla batter for a bright, citrusy contrast to the earthy blue
  • Almond Glaze: Mix 2 cups powdered sugar with a splash of milk and 1 tsp almond extract to drizzle over the top once cooled
Blue Velvet Swirl Vanilla Pound Cake Pin it
Blue Velvet Swirl Vanilla Pound Cake | recipesbyclare.com

The Blue Velvet Swirl Pound Cake is proof that you can have your aesthetic and eat it too. It’s a sophisticated, buttery classic with a modern twist that never fails to spark a conversation. Just remember: keep the swirling to a minimum, and let the butterfly pea powder do the heavy lifting!

Frequently Asked Questions

→ What is butterfly pea powder?
It's a natural blue food coloring made from dried butterfly pea flowers. You can find it at health food stores, Asian markets, or online. It gives this cake that gorgeous blue color.
→ Can I use all-purpose flour instead of cake flour?
Cake flour makes this extra tender, but you can substitute. For every cup of cake flour, use 1 cup all-purpose flour minus 2 tablespoons, then add 2 tablespoons cornstarch.
→ Why does this bake at such a low temperature?
Pound cakes are dense and need to bake slowly at a lower temperature so the inside cooks through without the outside getting too dark or dry.
→ How do I get a nice swirl pattern?
Don't overmix when you swirl with the knife. Just a few gentle swoops through the layers creates the best marble effect. Too much swirling will blend the colors together.
→ Can I skip the butterfly pea powder?
You could use regular food coloring instead, but butterfly pea powder gives it that unique natural blue color. Without it, you'd just have a vanilla pound cake.
→ How do I know when it's done baking?
A toothpick inserted in the thickest part should come out clean or with just a few moist crumbs. The cake should also pull away slightly from the sides of the pan.

Blue Velvet Swirl Pound Cake

Tender vanilla pound cake with beautiful blue swirls. A stunning dessert that tastes as good as it looks.

Prep Time
20 Minutes
Cook Time
75 Minutes
Total Time
95 Minutes

Category: Sweet Treats

Difficulty: Intermediate

Cuisine: American

Yield: 14 Servings

Dietary: Vegetarian

Ingredients

→ For the Pound Cake

01 3 cups cake flour
02 5 large eggs, at room temperature
03 2½ cups granulated sugar
04 3 sticks salted butter (1½ cups), at room temperature
05 2 tsp vanilla extract
06 1 cup heavy cream, at room temperature

→ For the Blue Swirl

07 1 tsp unsweetened cocoa powder
08 2 tsp butterfly pea powder

→ For the Glaze (Optional)

09 3 cups confectioner's sugar
10 ½ tsp vanilla extract
11 1 tsp almond extract
12 3 to 4 tbsp whole milk (adjust for thickness)
13 Or use store-bought cream cheese frosting

Instructions

Step 01

Turn your oven to 315 degrees and let it preheat.

Step 02

Beat the room temperature butter in a large bowl for about 2 minutes until it's light and fluffy. Scrape down the sides of the bowl with a spatula if needed.

Step 03

Add the sugar and cream together with the butter for about 30 seconds. Then add the eggs one at a time, mixing well after each addition. Stir in the vanilla extract.

Step 04

Add the cake flour and mix just until combined. Be careful not to overmix - stop as soon as you don't see any more dry flour.

Step 05

Add the heavy cream and gently fold it into the batter with a spatula. This keeps you from overmixing and makes the cake tender.

Step 06

Scoop out 1 cup of the batter into a separate bowl. Add the cocoa powder and butterfly pea powder to this portion and mix until the color is even and well combined.

Step 07

Spray your bundt pan really well with baking spray. Pour in about half of the plain batter. Use an ice cream scoop to drop scoops of the blue batter strategically over the plain layer. Add the rest of the plain batter on top. Take a knife and swirl it through the layers to create a marbled effect.

Step 08

Bake for 1 hour and 15 minutes, or until a toothpick inserted in the center comes out clean.

Step 09

Let the cake cool in the pan for 15 to 20 minutes before turning it out onto a serving plate. If making the glaze, whisk together the confectioner's sugar, vanilla, almond extract, and milk until smooth. Pour it over the cooled cake and enjoy.

Notes

  1. Butterfly pea powder creates that gorgeous blue color naturally. You can find it at health food stores or online.
  2. Make sure all your dairy ingredients are at room temperature for the smoothest batter.
  3. Don't overmix the batter once you add the flour or your cake will be tough.
  4. The low oven temperature (315°F) helps this dense cake bake evenly without getting too dark.
  5. You can use store-bought cream cheese frosting instead of making the glaze to save time.
  6. This cake keeps well covered at room temperature for up to 3 days.

Tools You'll Need

  • 10 or 12 cup bundt pan
  • Large mixing bowl
  • Electric mixer
  • Rubber spatula
  • Ice cream scoop
  • Butter knife for swirling
  • Measuring cups and spoons

Allergy Information

Please check ingredients for potential allergens and consult a health professional if in doubt.
  • Contains dairy (butter, heavy cream)
  • Contains eggs
  • Contains gluten (cake flour)